This new partnership with River Plate marks an important chapter for Kaizen Gaming and its Betano brand, which was launched just one year ago in Argentina and is already considered one of the country’s leading online gaming platforms.In addition to expanding its sponsorship programs, world-at-the-fifa-womens-world-cup-brazil-2027-supersport-com/” title=”Eight vibrant Host Cities to dazzle the world at the FIFA Women’s World Cup Brazil 2027™ – supersport.com”>betano-announces-master-sponsorship-of-river-plate/” title=”Betano announces master sponsorship of River Plate”>corporate social responsibility initiatives and market presence, Kaizen Gaming has also consolidated its role as a pioneer in shaping the online gaming industry at an international level, promoting safe and controlled environments for players.For River Plate, this agreement represents a strategic step in its international expansion and in the diversification of its revenue streams. In this sense, the alliance with Betano is a clear example of the club’s commitment to innovation, excellence and building strong relationships with leading global brands.Jorge Brito, President of River Plate, stated: “The partnership with Kaizen Gaming and its Betano brand is a significant milestone for us. The company’s presence in 19 international markets is perfectly aligned with our global vision. Through its sponsorships of the CONMEBOL Copa América™ 2024 and the “Torneio Betano” of the Argentine Professional Football League, Kaizen Gaming has reinforced its leadership role in the sports world.”“River Plate is also a global leader in sports marketing, backed by a passionate fan base, an iconic stadium and an unmatched record of more than 85 consecutive sold-out home games. We are proud to be the most followed club in the world. With this partnership, we continue to grow, break barriers and we are excited to welcome Betano to the River Plate family.”Stefano Di Carlo, River Plate’s general secretary, added: “This agreement is the result of a long-term strategy we have developed to consolidate the club as a global leader, backed by its institutional strength and over 120 years of sporting success. The fact that an international brand like Betano has chosen us as a partner speaks volumes about the strength of the River Plate brand worldwide and the trust that our institutional and sporting project inspires.”Julio Iglesias, Commercial Director of Kaizen Gaming, said: “River Plate is a global football institution with one of the largest fan bases in the world and a history spanning over 120 years. As soon as we began discussions with the club, we knew we had found a partner who shares our values ??and our relentless determination to raise the bar and strive for excellence in everything we do. The passion of the club and its fans for football is unparalleled, and it is exciting to be part of the next chapter in this illustrious history. At Betano, we are always aiming for the top.”The new partnership goes beyond marketing activities. Kaizen Gaming continues to work alongside its partners to promote positive social impact in local communities, while reinforcing the importance of responsible gaming.Kaizen Gaming is one of the largest game tech companies in the world. With a focus on technology and people, it constantly seeks to evolve the betting experience offered to millions of customers around the world, providing entertainment to sports fans in a fun and responsible way.Kaizen Gaming owns Betano, a premium sports betting and online gaming brand, with a consolidated presence in several markets in Europe, America and Africa. The company has more than 2,700 employees worldwide.The company Gaming has already been recognized as a leader in the global betting and gaming market, having won several industry awards, including an unprecedented feat of seven trophies in a single year at the 2024 EGR Operator Awards (“Operator of the Year”, “Best Employer”, “Affiliate Program”, “Football Betting Operator”, “In-House Developed Product”, “Live Betting Operator” and “Mobile Sports Betting Product”).Club Atlético River PlateRiver Plate is one of the most important football clubs in history. With 123 years of existence, 350,000 members and more than 20 million fans around the world, it is an icon of Argentine and South American football, internationally recognized for its attractive style of play and the quality of its athletes.In addition, River Plate has established itself as a model organization in the region, recognized for its institutional strength, commitment to the development of athletes in various sports and positive social impact.Source: GMB